For 15 years I’ve been hearing the same argument against innovative ways to provide data capacity: “Demand for capacity will not grow forever”. Time and time again skeptics are proven wrong. Not only does demand continue to grow, but its pace far surpasses expectations.
Telegeography reveals that data bandwidth increases 50-100% year-over-year in various regions, as viewed below.

Regional International Bandwidth Growth 2007-2011
The demand for doubling capacity in the Middle East and the high growth in Asia, Africa and LATAM can be accounted for the increasing penetration of fixed and mobile broadband in those regions.
Yet at the low-end of the spectrum, developed countries demonstrate 50% annual growth, surpassing Cisco’s VNI growth forecast and at the time dismissed saying “Cisco publishes fantastic forecasts to steer the market.” This growth is not fueled by increasing broadband population, but rather by increase in media, bit-rate and more time spent online.
Taking into consideration that the deployment of CDNs offset much of the growth, the actual demand may be significantly higher.
So after all, international bandwidth requirements continue to boom. Innovative affordable ways to scale international data transport are a must, and will continue to be so in the foreseeable future.
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